Interesting headling in the Philippine Daily Inquirer today:
RP Breast Feeding Queen is German.
MANILA, Philippines—The “Breastfeeding Queen of the Philippines†is—quite ironically—not a Filipino.
She is German Dr. Susann Roth, who was feted by the Children for Breastfeeding Inc. (CfB) last week, for championing the cause despite aggressive marketing campaigns of multinational milk companies.
Roth, a 32-year-old mother of two baby girls, is aware of the paradox that a foreigner has become the “face†of the local drive to promote breast-feeding.
But she is probably what the campaign needs to convince Filipino mothers that breast milk is still—and always has been—the best for their babies.
“The Philippines still has a long way to go in terms of accepting breast-feeding,†Roth tells the Philippine Daily Inquirer in an interview.
The problem, she says, is deeply ingrained in the Filipino psyche, thanks to years of generally deceptive advertising by foreign milk companies.