We are building the website of a new customer and I found it amazing they had a new product in the market called: Freshman Masculine Wash. First thing that came to mind was Freshman College. Wrong. They mean Fresh MAN. Now what about that “Masculine Wash?”, I thought this was soap for MEN. Wrong again. This is soap for down there… you know like “feminine wash”, this time, it is MASCULINE WASH… you know for men’s private parts… oh, I get it.
Here’s their press release:
MEN NEED TO BE FRESH TOO!
Nowadays, men live a very active lifestyle. They engage themselves in a lot of sports activities as a way to de-stress from their very hectic career life. And naturally, men like to sweat a lot. But the question is, with all these sweaty activities, how do men refresh? Shower, Yes? But how can men get that ultimate fresh feeling? ‘Coz soaps alone won’t do the job.
Jovan is a regular cyclist. It’s his ultimate sports and he likes to bike around the metro during weekends and time-outs from work. “Cycling has been a part of my lifestyle, and I enjoy a little bit of running too. Almost all guy friends that I know enjoy cycling and running as an alternative workout in the gym.†Feeling all-sweaty has never been an alien feeling for a cyclist and a runner like Jovan. It’s part of the sports and he actually likes it. “Perspiring actually reminds you that you are shedding the pounds and fats that you want to lose so it’s okay. The more I perspire, the better.â€
Now here comes the dilemma! Like Jovan, a lot of men are convinced that soaps alone can help you regain that fresh feeling, but we need to be informed that men too, need an intimate hygiene wash! Having that self-confidence and boost is important for men nowadays, and they tend to develop that feeling when they are “clean†and “fresh†all over. They feel “younger†and “more energetic†when they are “coolâ€. And having that “cool†feeling on men’s private parts has actually a scientific benefit!
According to research and doctors, having that 20% cooling feeling in men’s intimate areas can actually help them preserve the life span of their sperm and increase the number of counts required. Sperms are destroyed and definitely become low in counts when the intimate parts are much warmer than the body temperature.
So, giving men’s intimate parts some “coolâ€, “clean†and “refreshing†treat, is not just a feeling after all. It can also help men do wonders for their reproductive process! Now men don’t have to worry about soaps.
Freshman Masculine Wash has arrived!It’s a masculine wash that thoroughly cleans unlike an ordinary soap! The product’s active ingredient, Tea Tree Oil, properly moisturizes the skin, neutrally balanced at ph7 making it gentle on the skin. It gives you that cool, fresh feeling that lasts all day!
It eliminates and protects the male genitals from germs that cause unwanted odor and itchiness! For minor scrapes and wounds, the masculine wash aids the immune system in the healing produces. Freshman Masculine Wash has also been dermatologically tested for proper intimate hygiene.
Freshman Masculine Wash is already available in the market for the suggested retail price of 79 pesos per bottle.
‘Cause men need to feel fresh, clean and cool too!